We may live in a digital age, but old-fashioned access cards are still one of the most effective ways to network. With the right card, you can create a network of colleagues willing to work with you. In addition, they will help you attract more customers.
However, if you want your access card to work for you, it’s essential that you opt for custom access cards.
That means investing in a high-quality ID card printer, which will allow you to control exactly how the card looks and what information is on it. You’ll also be able to print them yourself, which will save you money in the long term.
Here’s why custom access cards create brand consistency.
Impressions Matter
Access cards aren’t just given to staff. You also issue them to visitors, allowing them into specific sections of the building and telling everyone they are allowed to be there.
Everyone who sees your access cards will formulate an opinion of your business based on the card. That’s staff members, their friends, visitors, and even people in the street. In short, if your employees are allowed to wear their cards outside the premises, anyone can see them.
A smart-looking card will tell people that you’re a reputable business which cares about its image. That’s going to help them look at you favourably and consider using your services.
In other words, your access cards can promote your brand consistency and potentially attract new customers.
Security First
Photo: MIFARE® DESFire®
People don’t need to see your access cards to know that you have them. As access cards control entry to your premises and your system, simply having them shows others that you are serious about data security.
That’s something you want to promote as a business. Consistent access card use shows that your business has a consistent approach to everything you do.
The Design
It may seem obvious, but the design of your business cards will reflect your brand. You should incorporate your company colours and logo.
Consistency in this sort of detail reflects your commitment to detail. That’s important to consumers, whether you’re selling a product or a service.
Of course, your design will also help to differentiate your access cards from the competition. When people see them or even if they find them after they have been lost, they’ll be able to tell they are yours.
This, alongside a good marketing campaign, can help to raise the profile of your business.
Add QR Codes
Access cards can also be given to members. Any business can have members and loyalty bonuses. If this is your approach, you can add a QR code to the cards and direct people to your homepage or another relevant page on your site.
The brand image will be the same across all pages as the card, reinforcing the quality of your brand.
Summing Up
You should consider access cards an essential part of your business strategy. They will help people to see your brand the way you want them to. They’ll also make it easier to attract new business.
If you aren’t already using access cards, you should start today. Contact us, we’ll be happy to help.