If you’re wondering why some businesses dominate their market and others flounder…
Look no further than their messaging.
Entrepreneurs spend months designing products, hiring teams and building systems…
Only to assume marketing “just happens.”
Let’s be clear.
If you have a muddy message, the ads won’t convert. Your website won’t resonate. And prospects will scroll on by.
Messaging isn’t something you can “figure out later.”
In fact, statistics prove brands that work with experienced copywriters generate better results across every marketing channel. Because their messaging actually resonates with a well-defined audience.
The good news? Creating a strong brand messaging strategy doesn’t have to be complicated. But it does require you to stop treating messaging like an afterthought.
What you’re going to learn:
- Why Brand Messaging Strategy Consulting Makes Or Breaks Most Businesses
- Why Weak Messaging Costs Entrepreneurs So Much Money
- How Clear Brand Messaging Increases Revenue
- 4 Easy-To-Implement Brand Messaging Strategies
Why Brand Messaging Strategy Consulting Makes Or Breaks Most Businesses
Let’s start with the basics. Brand messaging is the voice of your business.
It’s what customers hear when they visit your website, read your emails and follow you on social media. If the voice is confusing or inconsistent… people move on.
And they don’t come back.
Truth is, entrepreneurs either have strong brand messaging or they don’t. And customers can tell.
Messaging covers everything from your homepage headline to your Facebook caption. It defines how you communicate with your audience online.
Think of it this way…
Most Entrepreneurs See Messaging As A Creative Exercise.
Something to throw at a designer or writer at the last minute. But messaging is a strategic business decision that should be established upfront.
A recent Magnetic Mind Studio study revealed exactly why business owners should hire brand messaging strategy consultants.
Entrepreneurs who work with professionals experience less guesswork. The study shows clear, defined positioning allows businesses to connect with their target audience and convert more customers.
Why Weak Messaging Costs Entrepreneurs So Much Money
Okay, but how much does weak messaging cost you?
Here’s the thing about messaging. When it’s unclear or not consistent across your website and ads… customers get confused and leave.
Period.
Research shows that consistent branding boosts revenue by an average of 23%. Businesses with weak messaging are leaving money on the table.
Think about all the channels you’re probably using.
Running Facebook ads. Sending out email campaigns. Posting on Instagram. Pinterest. TikTok.
If your message isn’t clearly defined and consistent across each channel… what happens?
Customers don’t know what you stand for. They don’t trust you. And they take their business somewhere else.
Customers don’t have time for messy messaging.
In fact, 68% of businesses say when brand consistency is a priority, revenue increases by 10% or more. Businesses that neglect their messaging? They’re not faring so well these days.
Some examples of weak messaging:
- Your homepage is full of features and specifications
- Your Facebook posts don’t sound like they’re from the same brand
- Your customer service emails are all over the place
- Your ads don’t tell visitors what to do next
Sound familiar?
It happens all the time. And customers notice it too. Every business does it at least once. And each point of weak messaging is costing you customers.
How Clear Brand Messaging Will Increase Revenue
But here’s the good news. Clear, strong brand messaging doesn’t just sound good.
It puts money in your bank.
When you communicate clearly and stay consistent across every channel. You start to earn customers’ trust.
And when you have a customer’s trust, you become their go-to brand for your product or service. Which leads to…
Repeat customers. Repeat customers give you referrals. Referrals become more customers.
Here’s a real life example:
A potential customer sees your business for the first time in a Facebook ad. They like the message, so they click. The customer lands on your website and starts reading your homepage copy.
If the messaging is clear, resonates with the audience, and speaks directly to the problem they’re trying to solve… They’ll buy.
But that’s just the beginning of how strong messaging can help grow your business.
Let’s dive into some benefits of having a clearly defined brand:
- Customers stick around longer. The more consistent your messaging is, the more familiar your brand will become. Familiarity leads to trust.
- You spend less money on marketing. Everything from your ads to your email campaigns will perform better when you have a nailed down brand message. Your marketing dollars go further because you’re not wasting money on campaigns that don’t perform.
- Your brand is seen as an expert. Competitors and customers alike will recognize you as an authority in your market when your messaging is on point.
Business grows. Money flows.
4 Easy-To-Implement Brand Messaging Strategies
Great, you understand why messaging is important. But how do you actually build a brand messaging strategy that converts?
Here are four simple tactics you can use to craft a killer brand message today.
Nail Down Your Core Message
Okkaaaay so you have one core message.
Well, what is it? Every business should have one central message they want EVERY customer to know about their brand. Forget taglines and catchy slogans.
This is the one thing that will define your brand.
What problem do you solve? Why should someone care? Once you know the answer to these questions your brand messaging will start to unfold before you.
Understand Your Audience Thoroughly
It doesn’t matter how good your message is if you’re not talking to the right people.
Too many entrepreneurs think knowing their customer’s age, gender and location is enough.
Guess what?
It’s not.
To truly build a brand that connects with customers you need to dive deeper.
What worries your customers at night? What do they desire more than anything else?
These are the types of questions you should be asking yourself. The more you know about your ideal customer. The easier it will be to speak directly to them.
Keep Your Messaging Consistent
Here is where most entrepreneurs slip up.
If you say something on Instagram, you better be telling customers the same thing on your website.
Customers don’t decide to buy your product or service immediately after they land on your website. Heck they might even forget who you are.
It isn’t until they see your ad. Receive your email. Browse your social media profiles… that a decision is made.
If your messaging is inconsistent between each channel.
You’re breaking trust with your potential customers.
Review And Refine Your Messaging
Alright so you built a great brand messaging strategy. Everything is working.
You should still revisit your messaging at least quarterly.
Things change. People change. Your audience will change. That cool trendy brand you positioned yourself as last year may not be popular next year.
For Example.
Jord helped a fashion entrepreneur with her brand messaging. Her audience was semi-defined but had potential to be so much more. Through customer interviews, the team discovered that her ideal customers were moms.
Helping busy moms find time for self-care was her core message. This one change allowed her to expand and reach an audience that desired her products more than her original audience.
Final Thoughts
If you haven’t picked up on it by now. Your brand messaging is everything.
Sure, you can have the best products in the world. Incredible support. Amazing copy on your website…
But if your messaging is all over the place… customers will notice.
And they won’t come back.
Treat your brand messaging like you would any other part of your business. Define your core message. Get clear on who your ideal customer is. Make sure your messaging is consistent across every channel.
Most importantly, revisit your messaging. Watch your business grow!
Entrepreneurs who spend the time building a strong brand strategy stick out from their competition.
Stop overlooking your brand messaging and start dominating your market.