Pricing High-Ticket Treatments: Packages, Memberships, and Margin Without Discounting
High-ticket treatments are weirdly emotional for clinics. The numbers look clean on paper, then real life shows up. A patient hesitates. A competitor runs a “limited-time” promo. Your injector has a slower week. Suddenly, the urge to discount feels like a pressure valve. Discounting works, sure. It also teaches people to wait for you out.
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