Ever wondered what the best kept secret is to growing sales for small businesses?
Yep, you guessed it.
Video production.
You used to need a budget reserved only for Hollywood movie makers to start creating video content for your brand. These days? Not anymore. Video content is being used strategically by small businesses across the globe.
And those that aren’t using it…
Well, they’re missing out.
Let’s dive in!
What you’ll learn:
- Why video works for small business marketing
- Types of videos that will skyrocket sales
- How to work with a video production agency
- Tips for maximizing your ROI with video content
Why Video Works for Small Business Marketing
Pretty much every business is using video these days.
According to Wyzowl, 91% of businesses are using video as a part of their marketing strategy. Customers are watching videos. And your business should be there with them.
When potential customers visit your website, they’re looking to learn more about you.
Do you seem professional? Can they trust you?
They want to see what you look like. They want to see your product being used. Basically, your prospects are searching for brands that they can relate to on a personal level.
Video allows you to do just that.
Partnering with a professional video production agency like Synima LA can take your small business marketing from blah to legendary. Here’s how video helps your business builds trust with potential customers:
- High-quality video content proves you’re legit. You’re not a scam. You stand behind your product.
- Videos capture attention. Multiple studies show that customers engage with video content more than other mediums.
- People just buy more from you. Once you establish a connection with your audience, sales happen. Promoters of video content report increased conversion rates after implementing video into their marketing strategy.
What Types of Videos Skyrocket Sales?
Not every video needs to be a cinematic masterpiece.
While big brand businesses might hire celebrity talent and film crews to produce Hollywood-quality videos; most small businesses can benefit from simpler, more cost-effective videos.
Here’s what you should consider when getting into video production for your business.
Product Videos. Demonstration videos walk potential customers through your product. This allows you to highlight benefits and answer common questions before the customer even knows they have them. Removing friction is important when it comes to small businesses and sales. If your customers can see your product being used – and see that it solves their problem – they’re far more likely to buy.
Testimonials. People trust other people. It’s just a fact of human nature. That’s why positive reviews directly from your customers will increase your sales. When someone lands on your website, seeing that other people have been helped by your business increases their trust in you.
Think of testimonials as social proof that you’re the authority in your industry.
Explainer videos. These are quick videos that help break down complex topics for your audience. Want to show how your software works? Create an explainer video.
These should be short. Ideally less than 2 minutes.
Behind-the-scenes videos. Show off your company culture. Letting your audience see your brand’s personality helps humanize you. And people want to do business with real people.
There’s no secret formula for what types of video will work for your business. It depends on your sales funnel and where you want to target your customers.
Just make sure the videos you create fit well with the story you want to tell your audience.
Working With a Video Production Agency
This is where a lot of small businesses mess up.
They get lazy.
And want to try and save money by doing it themselves.
Don’t get me wrong, I’m all for shooting raw, authentic videos on an iphone.
Especially for social media behind the scenes looks and super short clips.
But when it comes to sales boosting video content…you want it to look professional.
87% of consumers say video quality plays a role in how much they trust a brand. If your video looks crappy, your brand will look crappy.
That’s why I highly recommend you work with a professional video production agency.
Here’s what a video production agency can offer your business:
- Experience shooting high-quality content
- Ability to strategize with you on your end goals
- Tell a story with your videos
- Technical expertise when it comes to formatting videos for different platforms
You’re going to have to pay to play here. But if you want your videos to actually be effective at increasing your sales, it’s worth the investment.
Like I mentioned before. Don’t just hire a video production company that shoots video. Hire a company that knows marketing. The best video production agencies understand what your sales goals are and produce content specifically tailored to helping your business reach those goals.
Tips for Maximizing your Video ROI
Producing great video content is only half the battle.
Knowing where to put it is the other half.
Your video is only going to help you increase sales if you upload it to the right places. Not sure where to start? Here are a few tips:
Upload it to YouTube. Yep. You need to be on YouTube. It’s the second largest search engine in the world. If you don’t have a channel there, you could be losing out on potential customers.
Know your platforms. Each social media platform has different optimal video lengths and best practices. Know your audience and where they spend their time online. Add your video content accordingly.
Feature it on your website. Do you have product pages? Throw videos on them. Have landing pages? Add some videos there too. Studies show that videos increase the amount of time visitors will spend on your website. Which translates into more sales.
Use it in Email Marketing. Yep, you can use video for email marketing too. In fact, just having “video” in your email subject line can increase open rates. Try it.
Here are a few tips to help you get the most out of your video marketing:
- Reuse content – You can chop one long video into multiple short videos to spread on different platforms.
- Add captions – Most people watch videos without sound. Add captions to ensure your message is being heard.
- Call-to-actions – Don’t just put out video content with no goals. Want your viewers to click? Tell them to click.
- Track, track, track. – Measure your analytics and watch what works and what doesn’t.
Successful video marketing isn’t done randomly. Sure, you can post a few videos here and there and hope for the best. But the businesses that really crush it with video productions are paying attention to the results.
Wrapping Things Up
Video content has revolutionized the way small businesses market themselves.
And the companies that jumped on it early are already crushing their competition.
If you want to see an increase in engagement, build trust with your audience, and increase your sales – start creating video content.
Here’s your quick checklist:
- Videos build trust with your audience
- Not all videos are made the same
- Partnering with professionals will produce higher quality content
- Once you create great video content – make sure you distribute it correctly.
Want to grow your business with professional video content? Get in touch with the Synima LA team today to learn more about our video production services.
Sources
- Wyzowl, “Video Marketing Statistics 2026” – https://wyzowl.com/video-marketing-statistics/